Everyone deserves clean, healthy teeth, and as a dentist, it is your job to provide the best possible service to your customers. But even if you’re the most talented dentist in your area, you need to have an excellent strategy to get new clients through your doors. There are two ways of doing this, with traditional marketing and digital marketing.
Traditional marketing tactics have been used for hundreds of years. In the early days, traditional marketing was nothing more than placing flyers and posters on the streets and hoping it will grab someone’s attention. This later evolved to sending direct mail brochures and radio ads to everyone in your local area. These tactics were time-consuming, expensive and not practical.
With the rise of the internet, there are now over 4.54 billion active users online, according to Statista. No more searching through yellow pages to find the best dentist in town, it’s all only a google search away. The most common search terms used for people trying to find a dentist is “Dentist in (your location)” and if you don’t show up as the top result, you’re potentially losing customers.
There are so many ways to advertise as a dentist online, but one of the top ways is through PPC campaigns on google. When someone is searching for a dentist in your area on Google, your ad will be displayed at the top of the search results. You can also use Facebook ads to target people in your city. To get even more excellent results, try implementing a marketing funnel and offer a free piece of valuable information in return for their contact information. For example, provide the top tips to prevent cavities. You could also offer complimentary cleaning or other discounts in hopes of gaining long term customers.
Why choose Digital Over Traditional Marketing
By integrating proper digital marketing techniques to your marketing plan, customers will be way more inclined to ask questions and communicate back with you. Think about it, if you send potential customers snail mail, it’s way more time consuming for them to get in contact with you. Comparatively, with digital marketing, potential clients can easily input a message on a form you created and send it straight to your inbox.
Save Money and Time
Radio ads, snail-mail, and delivering flyers in your city are incredibly time-consuming and costly. On top of that, these methods provide inferior results because over 80% of consumers will do online research before purchasing a product or service. Without a substantial online presence, your potential customers will go straight to your competitors.
When it comes to online marketing, you can run ads for as little as 5 dollars a day and still get outstanding results if you have a properly optimized ad. Although, if, after a couple of days, you notice your ad is doing poorly, you can change or delete it. But if you send flyers, snail mail or radio ads, you aren’t able to just stop the process and restart. You’ll only be wasting money on an advertisement that doesn’t bring people through your doors.
By using ad platforms like Google or Facebook, it’s effortless to target the exact audience you wish to have, especially if you build a proper **buyer persona**. For example, you may want to bring in clients with a corporate or government job because they most likely have a dental insurance plan. Well, you can quickly market to them with Facebook ads by choosing to send ads to users with those types of jobs in their descriptions.
Not only can you target a user’s job, but you can also target so many other different attributes like age, gender, interests, and location. Even though you get your ad in front of fewer people compared to traditional marketing tactics, these potential customers are the ones who may actually become your clients.
Easy Tracking and Data
Tracking and getting analytical data from your digital ads is one of the most crucial steps in digital marketing. Without monitoring your advertisements and marketing campaigns, how are you supposed to know what works and what doesn’t?
When sending snail mail and putting up flyers, it’s challenging to know if your efforts are profitable or not, especially if you’re doing multiple traditional marketing tactics at once. You could ask every new customer who enters your doors how they heard about you, but this method is extremely time-consuming and inaccurate.
On the contrary to traditional marketing, digital marketing enables you to track every aspect of your marketing funnel. Not only can you tell if your ads are profitable or not, but you can also see where the weak points are and improve upon them.
Marketing is continually evolving into different avenues. From putting up posters on telephone poles to creating highly profitable marketing funnels, these new techniques drastically increase the number of targeted leads you can generate. If you are struggling to get new clients through your doors, you’ll need to up your marketing game; otherwise, you’re missing out on lots of lucrative opportunities.